News can travel fast especially in the workplace. But there is a way to use this to your advantage to spread relevant information to your coworkers. One way to do it is through an employee newsletter. Businesses have been using these to give employees the latest scoop on what is happening in the company. It also has the added bonus of creating a sense of community within the office with the nature of newsletters being for the employee’s eyes only.
An employee newsletter is an update that is sent to the employees of a company. It is internally emailed meaning only those in the office get to read it. Its content and format vary from one company to another but they all serve the same purpose. They serve as one of the employee’s sources of information about things that concern them and their work. Newsletters are usually used to inform new policies as well as the latest news that concerns the company itself. The CEO themselves can also use it to communicate with the employees. It also gives a boost in employee engagement with how the newsletter makes everyone feel involved.
According to a graph by Statista a lot of email newsletter subscriptions come from the brands and manufacturers industry. Proving that newsletters are often used as marketing tools by companies that use them. To make an effective employee newsletter you will need to make it both informative and visually appealing as well. If you need some more tips continue this article to get started.
Both content and design are vital. When you are making your employee newsletter one of the things you will need to think about is its design. Be creative, go for something aesthetically pleasing, and reflect the company’s brand. Using an attractive design for your newsletter can help you hold your reader’s attention. You can base the design on your company’s chosen style and color scheme. You may try a modern or a minimalist design for a start and see if it fits with your company’s brand.
Adding images into your newsletter can boost its effectiveness after all, a picture is worth a thousand words. Make sure these images are relevant to the story as they will enhance your written content. You can also include infographics that display information to be more efficient with the limited space you have in a newsletter.
When it comes to the writing of the newsletter’s content always keep in mind that they should be relevant to the employees. None of the employees are expecting to read about the traffic jam in the middle of the city from your newsletter. You can write about recent events that have happened in the office. For instance if you have new employees in your workplace you can use the newsletter to welcome and introduce them to the rest of the company.
Apart keeping your content short and concise you have to make it interesting for your employees as well. Make your newsletter in a way that your employees would want to read it. One way to do it is to write about things that affect them. For example if the company is doing well then you can write about what this can imply for the employees’ compensation and benefits. Do not make up any false claims to grab more readership. Your newsletter has to be a trusted source of information so be truthful in your content.
When used in the right way an employee newsletter can serve as a low cost marketing tool. It can help bring more people to business websites and other online portals associated with the company. It also helps be inclusive towards its employees by letting them be aware of what is happening in the company.
That is up to you. Companies give out an employee newsletter monthly. But you can opt to release one every week or even bi-weekly. Releasing one everyday but it is not workable.
While they may sound similar, a newsletter and a newspaper have different audience, features and functions. Newspapers are available everyday while producing a newsletter can be on a weekly basis at most.
Common newsletters usually have about 20 lines of text and have at most of 200 words. This allows employees to read through them conveniently. It should only take a few minutes for your employees to go through so be mindful of your content when making your employee newsletter.
An effective newsletter has a compelling introduction and a satisfying conclusion. And always keep in mind that your content must be visually pleasing, informative, and relevant to your readers. With these in your newsletters it will get your employees to look forward to the next updates.