Industry
Knowledge
:
Skills
&
Professional
Goals
1 / 6
01
Skills
Grouped
by
the
capability
each
skill
builds
.
Within
every
group
,
the
items
are
listed
in
the
order
worth
developing
first
.
INDUSTRY
KNOWLEDGE
TECHNICAL
&
DATA
SKILLS
BUSINESS
&
COMMERCIAL
SKILLS
COMMUNICATION
&
INFLUENCE
Market
structure
and
value
chain
mapping
Competitive
landscape
and
positioning
analysis
Regulatory
frameworks
and
compliance
obligations
Industry
standards
,
terminology
,
and
reporting
norms
Customer
segmentation
and
buying
behaviour
Supply
chain
,
vendor
,
and
partner
ecosystem
literacy
Market
sizing
and
bottom
-
up
demand
modelling
Trend
forecasting
and
adoption
-
curve
reading
SQL
and
relational
data
modelling
Spreadsheet
analysis
—
pivot
tables
,
lookups
,
scenario
models
Python
for
data
analysis
(
pandas
,
NumPy
)
Business
intelligence
tools
(
Tableau
,
Power
BI
,
Looker
)
CRM
and
pipeline
platforms
(
Salesforce
,
HubSpot
)
Experimentation
design
and
A
/
B
test
analysis
Data
visualisation
and
dashboard
construction
Statistical
literacy
—
significance
,
variance
,
bias
Financial
modelling
and
forecasting
P
&
L
literacy
and
unit
economics
Pricing
and
packaging
strategy
Budget
construction
and
cost
ownership
Contract
review
and
commercial
negotiation
Business
case
development
and
investment
appraisal
Risk
assessment
and
mitigation
planning
Executive
-
level
written
briefs
and
memos
Stakeholder
presentation
and
narrative
building
Cross
-
functional
facilitation
and
alignment
Translating
technical
detail
for
non
-
technical
audiences
Customer
interviews
and
discovery
questioning
Negotiation
and
objection
handling
Public
speaking
and
conference
delivery
2 / 6
LEADERSHIP
&
COLLABORATION
PROFESSIONAL
&
INDUSTRY
PRESENCE
Project
and
programme
management
(
Agile
,
Scrum
,
Kanban
)
Cross
-
functional
team
leadership
without
direct
authority
Mentoring
and
capability
development
Change
management
and
adoption
planning
Decision
documentation
and
operating
rhythm
design
Peer
review
,
feedback
,
and
calibration
Industry
networking
and
relationship
maintenance
Thought
leadership
writing
and
publication
Conference
and
community
participation
Competitive
and
market
intelligence
curation
Professional
certifications
and
continuing
education
Benchmarking
against
peer
organisations
3 / 6
02
Industry
Knowledge
—
Professional
Goals
Ten
goals
covering
regulatory
depth
,
analytical
capability
,
commercial
ownership
,
and
industry
visibility
.
Each
carries
a
target
window
and
a
success
measure
.
1
Deepen
Regulatory
&
Compliance
Fluency
Q
2 2026
Build
working
command
of
the
rules
,
standards
,
and
reporting
obligations
that
govern
the
industry
—
not
just
the
headlines
,
but
how
they
change
day
-
to
-
day
decisions
in
pricing
,
data
handling
,
and
vendor
selection
.
Success
measure
:
lead
two
internal
compliance
reviews
without
support
;
complete
a
recognised
certification
(
CIPP
/
E
,
CIPP
/
US
,
or
the
sector
equivalent
);
issue
a
quarterly
regulatory
digest
to
the
team
.
2
Establish
a
Monthly
Competitive
Intelligence
Rhythm
Q
1 2026
Formalise
the
ad
-
hoc
competitor
tracking
that
currently
lives
in
scattered
notes
.
Each
brief
covers
pricing
moves
,
product
launches
,
hiring
signals
,
and
funding
activity
across
the
eight
named
competitors
in
the
category
.
Success
measure
:
twelve
published
briefs
over
the
year
,
at
least
three
of
which
directly
informed
a
roadmap
,
pricing
,
or
positioning
decision
.
3
Own
the
Market
Sizing
and
Scenario
Model
Q
3 2026
Take
over
the
bottom
-
up
TAM
/
SAM
/
SOM
model
,
extend
it
with
defined
scenarios
(
base
,
upside
,
downside
),
and
keep
every
assumption
documented
so
the
numbers
can
be
audited
by
anyone
on
the
commercial
or
finance
side
.
Success
measure
:
model
adopted
as
the
standard
reference
across
commercial
and
finance
teams
,
refreshed
quarterly
against
actuals
with
a
written
variance
note
.
4
Master
Advanced
Analytics
Tooling
Q
2 2026
Move
from
spreadsheet
-
first
to
SQL
-
and
Python
-
first
analysis
,
so
business
questions
are
answered
from
source
data
rather
than
from
exported
summaries
that
are
three
steps
removed
from
the
truth
.
Success
measure
:
three
end
-
to
-
end
analyses
delivered
without
analyst
support
;
an
advanced
SQL
or
analytics
certification
completed
;
reusable
queries
contributed
to
the
shared
repository
.
4 / 6
5
Lead
a
Cross
-
Functional
Strategic
Initiative
Q
3–
Q
4 2026
Own
a
multi
-
team
initiative
end
to
end
—
scoping
,
resourcing
,
dependencies
,
risk
,
and
executive
communication
—
rather
than
contributing
as
a
single
workstream
owner
alongside
three
other
people
.
Success
measure
:
delivered
on
schedule
with
a
measurable
business
result
;
executive
sponsor
sign
-
off
;
retrospective
written
and
shared
with
the
wider
team
.
6
Publish
Thought
Leadership
at
Industry
Level
ONGOING
2026
Write
and
speak
in
public
rather
than
only
inside
the
organisation
.
Six
bylined
pieces
or
conference
sessions
across
the
year
,
each
grounded
in
real
data
or
a
working
case
rather
than
opinion
and
prediction
.
Success
measure
:
six
published
pieces
;
at
least
two
republished
or
cited
by
industry
outlets
;
two
conference
or
podcast
invitations
secured
.
7
Build
a
Working
Industry
Network
ONGOING
2026
Cultivate
relationships
with
peers
at
non
-
competing
organisations
who
hold
similar
scope
—
the
handful
of
people
worth
calling
before
a
major
decision
,
not
a
collection
of
conference
name
badges
.
Success
measure
:
twenty
new
substantive
contacts
;
three
ongoing
peer
exchanges
held
at
least
monthly
;
one
joint
benchmarking
or
research
effort
completed
.
8
Formalise
a
Mentorship
Pair
Q
2 2026
Support
two
junior
colleagues
with
structured
development
plans
rather
than
informal
advice
,
focusing
on
the
industry
literacy
that
takes
the
longest
to
build
and
is
hardest
to
learn
from
documentation
alone
.
Success
measure
:
both
mentees
ship
an
independent
project
;
written
development
plans
reviewed
each
quarter
;
outcomes
recorded
in
the
formal
review
cycle
.
9
Turn
Industry
Knowledge
into
Customer
Insight
ONGOING
2026
Join
customer
advisory
sessions
and
win
/
loss
interviews
as
a
regular
participant
,
then
feed
what
is
heard
back
into
product
direction
,
positioning
,
and
the
monthly
competitive
brief
.
Success
measure
:
ten
customer
conversations
logged
;
findings
circulated
within
two
weeks
of
each
;
at
least
two
product
or
positioning
changes
traced
back
to
customer
input
.
5 / 6
10
Prepare
for
the
Next
Level
of
Scope
Q
4 2026
Build
the
visibility
and
evidence
base
for
a
broader
role
:
budget
ownership
,
direct
exposure
to
the
executive
team
,
and
a
documented
record
of
decisions
made
,
trade
-
offs
taken
,
and
results
delivered
.
Success
measure
:
two
executive
presentations
delivered
;
one
budget
line
owned
; 360
review
completed
with
a
written
development
plan
for
the
following
year
.
6 / 6
