Competition in the market is becoming tougher and tougher. This is why you need to step up your game if you are to succeed. Attract and retain clients, partners, members, and everyone else by choosing the best words; creating compelling messages. Let your newsletter bring you to a higher level in the marketing arena. Need help making one? Take a look at our newsletter examples and templates today! Choose the one that fits your needs and make good use of it.
When you want to keep in touch with your customers or prospects, a newsletter is your cost-effective marketing tool. In this sense, you do not only aim to increase your newsletter subscribers but also reach more prospects by relatively increasing brand awareness. There are many examples of newsletters, such as employee newsletter, email newsletter, company newsletter, and business newsletter, among others. Other examples of a newsletter are those used for attracting customers (marketing newsletters) and collecting donations (nonprofit newsletter).
Sending out newsletters means you are competing for a person’s attention (interest). In order to successfully transform prospects into clients, having an effective newsletter is a must. However, newsletters come in different forms and function in different ways. So, before writing a newsletter, determine which form you’ll make, print or digital. Given that we are in a digital era, and the average internet user receives dozens of emails per day, it’s important to remember that email newsletters and print newsletters are very different forms of communication. As such, when writing an email newsletter, control your urges in adding lots of texts and dressing up with so many graphics, as you would most likely on a print newsletter.
Regardless, what are the best practices in writing a newsletter that we all should follow?
If you go for print, make the texts useful and easy to digest while keeping the aesthetics in the layout. Considering print newsletters may be better off dressed up with artsy graphics, ensure the readers are able to get a grasp of the message easily.
If you’re sending newsletters online, this is your opportunity to expound your emails but using only a few words. The trick is to do interlinking using anchor texts. Or, write a headline and lead-in paragraph, then add a button that links to your website for full text. The goal here is to provide easily digestible bits of information while grabbing people’s attention quickly.
Some newsletters call for graphical elements. But make sure it does not overpower the texts (the message). Still, keep your focal point on useful and informative content. If you feel the spur of adding compelling pictures, don’t hesitate to do so.
Place all titles of each article at the top of your newsletter. For print, write the page number beside the title of the article; for email, use the titles as anchor text and link each to their own page. As you know, the table of contents allows readers to quickly scan the articles in your newsletter.
No matter how compelling the content is, if there are typos and ungrammatical texts, recipients may no longer want to read further. Whether it’s print or email, proofreading your newsletter is always a rule of thumb.
For email newsletters, send tests to a variety of email clients (Yahoo, Gmail, Hotmail, etc.) to avoid mistakes.
To make your newsletters successful, make them relevant, interesting, and valuable. How? Keep it simple and catchy!
Newsletters contain important news and updates to raise brand awareness to existing clients or prospects. Because it’s cost-effective, it is used as a medium to boost business.
Here are some suggested effective tactics you can do to grow your newsletter subscribers:
– Offer incentives
– Run contests or sweepstakes
– Use the social media strategy
– Give your subscribers control
Writing newsletters may seem like a difficult task, especially when you’re running out of quality content to deliver every month. But, when the idea train starts rolling, keeping up the momentum gets easier. Need more inspiration? Check a glimpse of other newsletter examples and templates we have for you:
– Christimas Email Newsletter
– Travel Email Newsletter
– Wedding Email Newsletters
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