JOURNALIST
A N N U A L S E L F - P E R F O R M A N C E R E V I E W
KEY ACCOMPLISHMENTS
Over the past year, my primary focus was deepening our local investigative reporting while adapting to
the newsroom's shift toward digital-first metrics. My most significant achievement was pitching,
reporting, and writing the three-part investigative series on municipal zoning discrepancies. This series
generated over 250,000 unique page views, prompted an official city council inquiry, and directly drove a
12% increase in digital subscriptions during its publication month.
Additionally, I consistently exceeded my daily content quota, producing an average of five bylines per
week. I took the initiative to optimize my headlines and metadata for search engine optimization (SEO),
resulting in a 30% year-over-year increase in organic search traffic to my articles and significantly
expanding the reach of our city desk.
CORE COMPETENCIES & STRENGTHS
Source Cultivation & FOIA Expertise:
I excel at building long-term trust with whistleblowers and
community leaders. I do not rely solely on press releases; I actively mine public records. This year, my
aggressive use of Freedom of Information Act (FOIA) requests uncovered the budget shortfalls in the
parks department, giving us a three-day scoop over our primary local competitor.
Narrative Storytelling & Accuracy:
I possess a strong ability to translate dense, bureaucratic data into
compelling, human-centric narratives. Furthermore, I maintain a rigorous personal fact-checking protocol.
Over the past 12 months and 200+ published pieces, I required zero formal corrections or editor
retractions, upholding the publication's journalistic integrity.
GROWTH AREAS & CHALLENGES
A notable challenge I faced this year was balancing the relentless pace of daily "quick hit" aggregation
reporting with the deep-dive research required for enterprise journalism. In Q2, while working on a long-
