13+ Sales Letter Examples & Templates


It becomes difficult for a salesman to meet 100 leads in a day but it is extremely easy to deliver a sales letter to 100 leads in one day. A sales letter is one of its kind sales strategy used to inform potential clients about the product/service of an organization and persuade them to give it a try. One can also include promotional offers or discounts for a limited period to boost sales. Sales letters help in reducing the sales expenditure and delivers considerable outputs if used efficiently. It is mostly in textual format and should not be confused with any other advertisement, leaflets, or hoardings. One can also email a sales letter to potential leads.

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This article includes templates, samples, and examples related to the sales letter for ready reference and use of the reader.

Sales Letter Examples & Templates

1. Advertising Sales Letter Template

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Size: A4 & US

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Advertising is an important aspect of marketing. But one of the main sections of an advertising business is sales. It is mandatory for ad companies to connect with potential leads due to hectic competition in the business. This file is a two-page advertising sales letter template available for download in two sizes and three file formats. One can easily spot the sections marked in yellow in the template which indicates areas where relevant information about the product/service has to be added to make the file print ready.

2. Free Sales Letter Sample for New Product

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Companies that have distributors and retailers in the sales line of their product publish a sales letter during or after the launch of a new product. Such letters help the distributors know about the latest product release of the company and with promotional offers increase the sales of the same. This file is a one-page standard editable template of a sales letter for the launch of a new product.

3. Free Sample Sales Letter to Customers

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In the times of internet and social medial multinational companies that offer premium quality products avoid distributors and directly sell products to customers. This helps them in maintaining a comprehensive database of the customers which is used to send a sales letter during the launch of a new product or for promoting discounts on the existing products. This file is one such editable template of a sales letter for customers available for download in three file formats.

4. Free Sales Proposal Letter

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  • Word
  • Pages

Size: A4 & US

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Organizations offer exclusive demonstrations or free service to potential leads in a proposal letter which helps them in creating a demand for their new product in the market. This strategy is also used before the launch of a product to convince customers to grab exclusive discounts on pre-booking. The above file is one of the best editable templates of sales proposal letter. It can be downloaded instantly and customized as required.

5. Sales Letter Example in PDF

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  • PDF

Size: 739 KB

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Sales letter has helped hundreds of companies achieve their targets. With an efficient sales letter and unique product/service, one can definitely boost sales in the market. This file is a twenty-five page PDF document titled The greatest sales letter of all time. It includes examples of the well-written sales letter and explains about the tips & tricks of formulating an impactful letter.

6. Sample Sales Letter Example

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Size: 87 KB

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A sales letter includes only content. Pictures or graphical representations are not included in a sales letter and it is generally of one-page or shorter. Hence one must have an impactful content to convince the lead for purchasing the product/service. This file is a sample sales letter for example purpose. It has an out of the box content for its leads which can be referred for creating a similar document.

7. Sales Letter Template

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Size: 93 KB

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Organizations always experiment with the content of a sales letter to make it more interesting. Creativity clubbed with technical knowledge of the product helps in drafting a stimulating sales letter. This file is a 183-page PDF document available for download free of cost. It includes 92 hypnotic sales letter templates. One can explore and learn a unique form of content creation from this file.

8. Investing Sales Letter Example

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  • PDF

Size: 24 KB

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The above file is an example of a sales letter by T.RowePrice Investment Services. It is a one-page document with resourceful content about investments in general and includes advantages of investing with their company. One can download this document without any cost in PDF format for reference and learning purpose. Organizations require such letters for sales to stay ahead of its competitors in the market.

9. Sales Letter Price List

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Size: 272 KB

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Content is the most important part of any sales letter campaign. If one fails to include lucrative and persuading content then the entire sales campaign fails. This file is a three-page sales letter price list document published by the Word Perfectionist. It explains the entire working process of the organization and offers exclusive deals for clients. It is available as an example and can be downloaded for reference.

10. Sales Letter Example

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Size: 131 KB

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The above file is a two-page document on sales letter published by the University of Arkansas. It includes guidance on writing a sales letter. The document provides information in two sections i.e. elements and the eleven steps for creating your reputation. One can learn from this file and prepare an effective sales letter.

11. Sales Letter Template in PDF

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Size: 265 KB

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Sales letter have to be on point and yet interesting. One cannot simply mention general product details in a letter and urge the lead to buy the same. An effective sales letter should convey to the lead about the benefits of purchasing the product/service. This file is a two-page document titled 21 step sales letter formula.

12. Simple Sales Letter Example

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Size: 379 KB

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Sales letter have become more productive since the advent of the internet and social media. One can easily shoot a mail by attaching the sales letter to the potential prospect. It saves time and also a considerable amount of money. This file is a two-page sample short sales letter published by Lazar Marketing and can be downloaded for reference purpose.

13. Monthly Sales Letter Example

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Size: 947 KB

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It becomes easy for skilled individuals to write an efficient sales letter after learning its techniques and understanding the format. This file is a four-page PDF document published by The Royal Bank of Canada. It is titled Writing a Sales Letter and includes detailed information on all sections of drafting a sales letter.

14. Group Sales Letter Assignment

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  • DOC

Size: 7 KB

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Sales letters are usually drafted in three parts i.e. introduction, main body, and conclusion. One must have a clear idea about specific information to be included in all three sections to create an impactful draft. This file is a one-page document titled group sales letter assignment and focuses on providing information on adding relevant content in a letter.

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