Photographs are time capsules that summarize what we felt during one period in time. The need and compulsion, to some extent, to immortalize the experience in frames may be how we make the best of our limited existence. Most days, we rely on our powerful smartphones to take pictures. However, blurry and unflattering photographs could not do justice on the important moments of our lives such as birthdays, graduations, and weddings. Good quality photos make old memories feel fresh. Having photos done professionally ensures that pictures during special occasions are as good as the experience through a photographer’s photography portfolio.
For budding photographers, it is harder to offer your service out there and reel in a lot of customers. You need a good portfolio that would attract your target market. A photography portfolio is a book or a compilation of your well-curated, high-resolution photographs that showcase your skills as a photographer.
More than just showing an array of mesmerizing pictures, how else will you convince your potential client that you are different from the rest? One thing that can give you an edge against your competitors is a professional portfolio that tells an interesting story. How you layout your pictures can tell a story and drastically improve how your potential clients interact with your book. The layout includes how the photos are arranged and sequenced. Instead of just mindlessly flipping through the pages, adding short captions can make the person linger over the photos.
Your customers wouldn’t always be the ones seeking you out. What some photographers forget is that their clients would not mind if they give away promotional flyers and brochures when they cover big occasions like weddings and birthdays. Photographers can place brochures in tables or stands in the venue for the visitors to be aware of their services. Brochures are papers folded usually into two to three columns where the details about a service and contact information can be found. This photography portfolio brochure will help you get started the next time you are hired to take pictures of an event. What are you waiting for? Download now!
With more people looking into photography as a way to earn money, the competition is tight. The BLS report of an unfortunate decline in the employment of photographers, perhaps because of the world’s shift to digital photography. To stay on top of your game, you make your competitor’s enemy, your friend. More and more photographers have gone online to reach more clients as well as have more liberty over their content. This doesn’t mean you should ditch the physical portfolios completely. A better alternative is to produce a digital portfolio so you will reach more of your target market. Intimidated by the complexity of technology because you consider yourself a digital immigrant? No worries! This Free Photographer Portfolio PSD Website Template will help you get you started. It offers a clean and easy-to-navigate website design that makes reaching out to the more techie customers less daunting a task.
A newly-opened restaurant in your city is generating quite a buzz. You walk in, completely unfamiliar with the food. Your best bet would be the specialty of the house because that is most likely what the chefs do best. Similarly, your specialty of the house is what the potential client would look at when browsing through your portfolio. Keep in mind that a good portfolio design gives an idea about what the photographer specializes in. Your portfolio should seem appropriate for these events. You can have a more casual and playful approach without abandoning the creative and artsy side. Using this portfolio sample, your fun and whimsical side need not hide in the sidelines.
Style consistency is key. Although you have a lot of pictures at hand, do not put them all in one portfolio. You may be one of those people who are renowned at different styles of photography. Your portfolio must highlight relevant pictures in that category only. The purpose of your portfolio is to show your client that you are capable of a specific style of photography, so your photos should be the center of attention. To that end, opt for portfolio designs that are more minimal so that the allure of your photos won’t be overpowered. Such an ideal layout is best emphasized with this example template. Remember, nothing says unprofessional more than a cluttered portfolio and an indecisive photographer!
Size does matter. When you’re leaning towards very detailed subjects, it would be a shame if you cram these photos in a very tight space. Close-up photography, on the other hand, provides an enlightening vantage point in an otherwise taken-for-granted microscopic world. It would be such a shame if the beauty of these photos would be under-appreciated all because of the limited space. Aside from that, the eyes can be easily distracted by vibrant objects or those that seem out of place. Understandably, you would want none of those stealing the limelight of your prized photos. Your portfolio layout would have to avoid the ornate and bright borders, and lavish designs to give the spotlight to your large photographs. With this template, your best work would be brought to focus without the unnecessary glitz stealing any attention.
Do you sometimes find yourself missing out opportunities to gain clients because, one, you only have your camera with you and asking someone if they want their picture taken would seem borderline creepy, or two, saying you are a good photographer and that they and their friends should consider hiring you seems wrong for different reasons? The only thing they will be telling their peers is that they should beware of the Weird Person With A Camera. Avoid this horror story with this Photography Portfolio Brochure. What better way to show your skill than a professional brochure of your best work to back your claim. The brochure is like pocket-size credentials that are both convenient and convincing. Make sure that you include your up-to-date contact details so clients can find you.