According to an article by Forbes, technology has become a huge tool in digital marketing. Advertising tools and schemes such as logos and posters are dominating every corner of the Internet. This is why graphic designers are highly in demand in the marketing industry since and then. Despite the demand for graphic designers though, getting employment won’t be that easy. Like every other work, a selection process would ensures that only those talented and skilled can get the job. You’ll need to present your best work and compile them all into a design portfolio to get an advantage.
A design portfolio is a compilation of designs and artwork used to showcase a person’s style. If you are an artist or a designer yourself, then your portfolio must contain the best pieces you have done. Keep them all together in a folder, whether you are going to present them physically or digitally. Design portfolios are usually requested by the hiring team when they are looking to employ people like multimedia artists as well as graphic and fashion designers. That way, the employer gets to see what the candidate’s work looks like and gauge how skilled they are.
No matter your background, whether you are an art student or graphic designer, an impressive compilation of your art will do the talking for you when you are looking for a job. To impress potential employers, you must set up an excellent portfolio for your designs. Continue reading this article and follow these tips to get started on making a design portfolio.
Write an introduction about yourself at the start of your portfolio. That way, your reader will be able to know a bit about yourself before they take a look at the samples of your work. Share details about your education and your experiences to make a good impression on your potential employers.
Your design portfolio is your way of putting your best foot forward. Gather whatever layouts, cover art, and background you have made to choose which one to include in your portfolio. Pick those that you feel is your best; this is more of a personal choice rather than a technical one since the artwork is subjective. Unless there is a specific format for your portfolio, try to choose different kinds of pieces to show your versatility as an artist.
To make your choices easier, try to pick the ones that you think would resonate well with the company you are applying for. Do some research regarding the company of your choice and see if they have a particular preference in aesthetics and visuals. It will give you an advantage if you have works that already appeal to them. For example, if the company appears to have a minimalist theme going on, then it will be your best bet to incorporate your minimalist pieces into your design folder.
When making your design portfolio, don’t just gather all your pieces and hand them over in a folder. A picture is indeed worth a thousand words, but they could certainly use a few in this particular case. Give a bit of description or explanation for the designs that are present in your portfolio. Don’t just state what is there, share the details on how you came up with your piece, and what the idea was behind it. Doing this makes your portfolio interesting to look through and gives your reader a bit of insight into who you are as a person.
It entirely depends on what the job description asks. However, if there isn’t any specified amount, it is always safe to keep at least 20 pages if you are going to bring a physical portfolio. If you are planning to present it online, then choose 30 designs to present.
Apart from your designs and artwork, you must also include a resume, a cover letter, a reference page, and any relevant certificates. It is way more convenient to put them all in your design portfolio rather than giving them all separately.
A resume contains written details about your job experience and education. A portfolio, on the other hand, is entirely visual, like a drawing. A resume is also a mandatory thing to give during a job application, while a portfolio is only needed depending on what kind of job you are applying for.
If the job post mentions that you can just send your design portfolio online, then you can do so. That way, you can save costs from getting it printed. However, if they do not state that, then always assume they are expecting a physical copy of your design portfolio.
According to an article by HuffPost, visual information takes up most of the human brain’s processes. Businesses take advantage of this by relying on a lot of visual aids to grab their audience’s attention. That makes designers like you a vital part of a lot of industries. Once you organize your design portfolio and present your best work, those job offers are going to come your way, and you will take the first steps to your career in being a designer.